Aryanour Djalali, gave a lecture at ‘The international design school‘ in the center of Florence, Italy.

DNA presented the complexity of developing a hotel, with the brand, the logo, the interior design, base on the target the hotel wants to reach and the importance to understand that the basic relationships between the component elements design form the essence of what distinguishes an Hotel from other brands. Aryanour presented a real point of difference from the traditional hotel design and create architectural and design emotions based on the future life scene. The focus should be on modern day cutting edge technology and comfort, offering something new to the cultural conscious traveler.